Google Ads
category:
Paid Marketing
services:
Google Ads
Our Google Ads service covers the full spectrum of PPC within the Google ecosystem—Search, Display, Shopping and YouTube—ensuring you capture intent-driven traffic and drive conversions.
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Keyword & Intent Analysis: We identify high-intent search queries with conversion potential and map them to optimal ad groups.
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Ad Copy & Landing Page Alignment: Compelling copy and tightly aligned landing pages reduce bounce rates and boost Quality Score.
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Bid Strategy & Conversion Tracking: From manual bids to smart bidding strategies and ROAS-based optimisation, we adopt the best model for your business.
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Continuous Optimisation: A/B testing of ad copy, placement exclusion, remarketing and device-segmentation keep performance tuned.
Challenge & solutions
The client’s Google Ads account was underperforming with low CTR and high CPC. Campaigns lacked keyword optimization, ad-copy alignment, and conversion tracking.
How We Solved
We conducted a complete Google Ads audit and restructuring:
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Performed keyword intent mapping to separate high-conversion from awareness terms.
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Rewrote ad copies focused on user intent and benefits.
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Created dedicated landing pages with focused CTAs to improve Quality Score.
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Implemented smart bidding strategies and remarketing to capture warm leads.
Analytics & reporting
After optimization:
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60% drop in cost-per-lead (CPL)
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+100% monthly leads (up from 23)
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Quality Score improved to 9.5/10 average
Reports showcased keyword performance, device-level ROI, and conversion journey visualizations.
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