Meta Ads
category:
Paid Marketing
services:
Facebook, Instagram
With our Meta Ads management service, we harness the full power of the advertising platforms within the Meta ecosystem (Facebook, Instagram, Messenger) to drive measurable business outcomes.
Audience & Creative Strategy: We build precision audiences (look-alike, custom, interest-based) and test multiple creative formats to identify the highest-performing combinations.
End-to-End Setup & Optimisation: Ad accounts, pixel tracking, conversion events, placement testing—we set it all up for success.
Budgeting & Scaling: Whether you’re testing or scaling, we optimise ad spend dynamically to maximise ROAS.
Insight-Driven Reporting: We provide transparent dashboards and actionable learnings to keep you in control.
Challenge & solutions
The client’s ad campaigns were burning through budgets without tangible ROI. The main challenges were poor audience segmentation, generic creatives, and unoptimized tracking.
How We Solved
We rebuilt the Meta Ads funnel from scratch:
Defined targeted audience clusters (custom, lookalike, interest-based).
Designed high-impact visuals and ad copies customized for each funnel stage (Awareness, Consideration, Conversion).
Integrated pixel tracking and conversion events for accurate data capture.
Used dynamic creatives and continuous A/B testing to identify top-performing formats.
Analytics & reporting
After 90 days:
+250% ROAS
37% reduction in CPA
+52% website traffic from Meta campaigns
Our dashboards provided real-time metrics on conversion paths, budget pacing, and ad creative efficiency.
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