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Notes on growth, written to be useful.
No think-pieces. No trend recaps. Just what we've learned running SEO, paid, and AI-search programs for real businesses.
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SEO
SEO in the age of AI search — what actually changed
Google's AI Overviews, ChatGPT search, and Perplexity are rewriting the traffic map. Here's what still works, what doesn't, and where to invest first.
#seo#aeo#aio
July 4, 2026·1 min read
Growth
How to choose a growth marketing agency (without getting burned)
Most agencies sell channels. The good ones sell outcomes. Here are the seven questions we'd ask before signing any retainer.
#growth#agency#strategy
June 20, 2026·1 min read

