Google Ads
Search, Performance Max, Shopping, Display, YouTube, Demand Gen — structured with maintained negatives, budgets that follow performance, and creative that gets tested.
Google Ads, Meta Ads & AI Platform Ads
Paid ads managed by people who read the search terms report.
We manage Google Ads, Meta Ads, and the first generation of advertising inside AI assistants. Judged on cost per qualified lead and return on ad spend — the only two numbers that matter.
Anyone can spend your money. The job is spending it on the right people. Our accounts live in India, Germany, and the US, and share one rule: qualified leads over cheap clicks, every time.
What we do
The full scope.
Meta Ads
Facebook and Instagram — prospecting, retargeting, catalogue, and lead ads built around a creative testing engine, not endless audience tinkering.
AI Platform Advertising
The newest surface in the industry. We test as formats open up and tell you honestly whether it's worth your budget yet — or better spent on GEO.
Conversion Tracking & Measurement
GA4, GTM, server-side tracking, enhanced conversions, offline conversion imports from your CRM, and consent-mode compliance.
Landing Pages & CRO
The cheapest performance gains usually aren't in the ad account — they're on the page the click lands on.
Account Audits
An independent teardown of structure, waste, tracking accuracy, and opportunity — with a prioritised fix list, yours to keep.
Our approach
How we actually run it.
Qualified leads, not leads
We push offline conversion data back into the platforms so they optimise toward the leads your sales team actually wants.
Waste first
In almost every account we inherit, a meaningful chunk of spend is going to searches that could never convert. Fastest win available.
Creative as the main lever
Especially on Meta and Performance Max, creative testing beats settings tinkering by a wide margin.
Your account, your data
We work inside your ad accounts, under your billing. If we part ways, you keep every conversion, every audience, every bit of learning.
Honest arithmetic
If your margins can't support paid acquisition at realistic CPCs, we'll say so on the first call.
FAQ
Questions we hear about google ads, meta ads & ai platform ads.
Below a certain spend there simply isn't enough data to optimise on. We'll assess this on the call — it varies hugely between a local service business and an e-commerce brand.
Usually a flat monthly fee. Percentage-of-spend creates an incentive to spend more rather than spend well. For large accounts we'll discuss a hybrid.
Data in days, initial optimisation in 2–3 weeks, and a stabilised cost per lead usually by week 6–8. Accounts with clean historical data move faster.
Yes. We currently run German-language Google Ads for multiple clients in Germany, alongside English campaigns in India and the US.
Regularly. Most of our best early wins come from cleaning up inherited accounts rather than starting fresh.
Related
Other things we do.
SEO, AEO, AIO & GEO
Rank on Google and get cited by ChatGPT, Perplexity, and AI Overviews. Technical SEO, content, local SEO, and the new discipline of getting recommended by AI answer engines.
Web Design & Development
Fast, conversion-focused websites on WordPress, Shopify, and custom stacks. Built to rank, built to convert, built so you can update them without calling a developer.
Social Media Marketing
Organic social that builds an audience instead of a graveyard of unseen posts. Strategy, content, community, and creator partnerships.
Request a free ad-account audit.
We'll teardown your account, show you the waste, and share a prioritised fix list.