Media Relations & Outreach
Building relationships with journalists and editors in your sector, then pitching the right story to the right person, at the right time, in the format they can use.
Digital PR
Digital PR — because the internet decides who you are based on what others say.
Google has always weighted what other sites say about you more than what you say about yourself. AI assistants now do the same, harder. Digital PR is how you get mentioned — deliberately, at scale, in the places that count.
When someone asks ChatGPT or Perplexity for the best option in your category, the model isn't reading your homepage. It's synthesising from the places that mentioned you. If nobody's mentioning you, you don't exist to them. That's the whole business case.
What we do
The full scope.
Data-Led PR Campaigns
Original data — surveys, internal analysis, public dataset mining, index studies — packaged into something a journalist wants to report. The closest thing to a link magnet that still works.
Digital PR for SEO
Coverage engineered to land authority links to the pages that need them. Every campaign starts with: which page needs authority, and what story would plausibly earn a link to it?
PR for AI Visibility (GEO)
We map which listicles, roundups, review sites, and editorial sources the AI models pull from in your category, then work to get you into them.
Founder & Executive Positioning
Getting your founder quoted, interviewed, and published. Expert commentary, podcast placement, bylined articles, and reactive commentary on breaking stories.
Reactive PR & Newsjacking
Being the expert quote in a story that's already running. Fast, cheap, and high-hit-rate when you have monitoring and someone who can turn a comment around in ninety minutes.
Product Launches & Announcements
Funding rounds, launches, expansions, awards. Making sure the moment you've been building toward lands somewhere beyond your own LinkedIn.
Reputation & Search Result Management
Controlling what appears when someone Googles your brand — owned properties, third-party profiles, and displacing what shouldn't be on page one.
Our approach
How we actually run it.
Story first, link second
If a campaign can't be described as a story someone would want to read, it won't earn coverage. Pretending otherwise is how agencies end up buying links and calling it PR.
Small, specific pitches
Twenty journalists who cover your exact beat beats a blast to two thousand who don't. Every time.
Report on coverage, not 'PR value'
No made-up advertising-value numbers. Publications landed, links earned, domain authority, referral traffic, branded search lift, and AI citation movement.
Realistic hit rates, stated upfront
Not every campaign lands. Anyone claiming 50% outreach conversion is describing a paid placement network, not PR.
No paid links dressed as editorial
They're a violation, a liability, and they get devalued. If a placement requires payment, we'll say so and let you decide.
FAQ
Questions we hear about digital pr.
Link building tries to acquire links directly. Digital PR earns coverage that happens to include links. Google can tell the difference — and PR produces brand value, AI citations, and credibility a raw link never will.
We won't quote a number, and be suspicious of anyone who does — guaranteed link counts almost always mean paid placements. We will set a realistic expected range based on the campaign, sector, and story.
Both. We run outreach to Indian national and trade press, and to English and German-language publications internationally.
Coverage can land within weeks of a campaign going out. The SEO effect compounds over 3–6 months. Not fast, but one of the few channels that keeps paying years later.
Often yes — but reactive PR and founder positioning usually beat big data campaigns at that budget. We'll be straight about which tier your business is in.
Yes, and worth naming. Putting yourself in front of the press means you can be misquoted or challenged. We prep for it, and we won't take a story out we think will backfire.
Related
Other things we do.
SEO, AEO, AIO & GEO
Rank on Google and get cited by ChatGPT, Perplexity, and AI Overviews. Technical SEO, content, local SEO, and the new discipline of getting recommended by AI answer engines.
Web Design & Development
Fast, conversion-focused websites on WordPress, Shopify, and custom stacks. Built to rank, built to convert, built so you can update them without calling a developer.
Google Ads, Meta Ads & AI Platform Ads
Paid media managed by operators, not account managers. Search, Performance Max, Shopping, Meta, and the first wave of advertising inside AI assistants.
Book a digital PR consultation.
A 30-minute call to see what coverage is realistic for your sector — and where the fastest wins are.